{"id":46001,"date":"2025-10-01T12:33:10","date_gmt":"2025-10-01T10:33:10","guid":{"rendered":"https:\/\/santapola.es\/?p=46001"},"modified":"2025-10-01T12:37:35","modified_gmt":"2025-10-01T10:37:35","slug":"sal-con-santa-pola-una-campanya-turistica-amb-doble-sentit","status":"publish","type":"post","link":"https:\/\/santapola.es\/ca\/sal-con-santa-pola-una-campanya-turistica-amb-doble-sentit\/","title":{"rendered":"Sal con Santa Pola, una campanya tur\u00edstica amb doble sentit"},"content":{"rendered":"<p><strong>Turisme Santa Pola llan\u00e7a a l&#8217;octubre i novembre la campanya \u201cSAL con Santa Pola\u201d, una proposta po\u00e8tica i sensorial que convida a descobrir la ciutat fora de la temporada estival.\u00a0<\/strong><\/p>\n<p>El concepte juga amb un doble significat: la sal com a element identitari del municipi \u2014reflex de les seues salines i de la seua gastronomia\u2014 i la invitaci\u00f3 a eixir amb Santa Pola com si fora una persona que t&#8217;acompanya.<\/p>\n<p>La campanya t\u00e9 com a pe\u00e7a central un v\u00eddeo d&#8217;un minut i mig que recorre la ciutat a trav\u00e9s dels cinc sentits, amb plans molt cuidats, \u00edntims i evocadors.<\/p>\n<p>L&#8217;objectiu \u00e9s mostrar que Santa Pola no sols es gaudix a l&#8217;estiu: els seus paisatges, la seua calma, la seua mar, la seua gastronomia i el seu aire sal\u00ed oferixen experi\u00e8ncies \u00faniques en qualsevol estaci\u00f3.<\/p>\n<p>Amb el claim \u201cSal conmigo. Sal\u2026 con Santa Pola\u201d, la campanya proposa una relaci\u00f3 emocional amb el visitant, mostrant a la ciutat com un lloc que s&#8217;assega m\u00e9s que es visita.<\/p>\n<p>Esta campanya \u00e9s finan\u00e7ada a trav\u00e9s del Pla de Sostenibilitat Tur\u00edstica en Dest\u00ed (PSTD) amb fons europeus Next Generation, en el marc de l&#8217;actuaci\u00f3 &#8220;Comunicaci\u00f3 digital per al foment de la desestacionalitzaci\u00f3&#8221;.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sal conmigo. Sal... con Santa Pola\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/g611PKdBoEY?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turisme Santa Pola llan\u00e7a a l&#8217;octubre i novembre la campanya \u201cSAL con Santa Pola\u201d, una proposta po\u00e8tica i sensorial que convida a descobrir la ciutat fora de la temporada estival.\u00a0 El concepte juga amb un doble significat: la sal com a element identitari del municipi \u2014reflex de les seues salines i de la seua gastronomia\u2014 [&hellip;]<\/p>\n","protected":false},"author":96,"featured_media":45999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1590,1591,589],"tags":[1148],"class_list":["post-46001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-next-generation-eu-2","category-pla-de-recuperacio","category-turisme","tag-pla-de-sostenibilitat-turistica-en-desti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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