{"id":41225,"date":"2025-02-18T14:50:09","date_gmt":"2025-02-18T13:50:09","guid":{"rendered":"https:\/\/santapola.es\/?p=41225"},"modified":"2025-02-18T14:52:30","modified_gmt":"2025-02-18T13:52:30","slug":"les-oficines-de-turisme-incrementen-un-135-les-visites-ateses-durant-2024","status":"publish","type":"post","link":"https:\/\/santapola.es\/ca\/les-oficines-de-turisme-incrementen-un-135-les-visites-ateses-durant-2024\/","title":{"rendered":"Les oficines de turisme incrementen un 13,5% les visites ateses durant 2024"},"content":{"rendered":"

S’han registrat alts nivells de satisfacci\u00f3 de visitants i participants en visites guiades, aix\u00ed com una tend\u00e8ncia ascendent de la promoci\u00f3 digital tant en la web de turisme com en les xarxes socials.\u00a0<\/strong><\/p>\n

L’\u00e0rea de Turisme de l’Ajuntament de Santa Pola ha realitzat l’an\u00e0lisi sobre les dades estad\u00edstiques obtingudes en 2024, que desprenen una consolidaci\u00f3 de la qualitat dels nostres servicis tur\u00edstics, amb alts nivells de satisfacci\u00f3 per part de visitants i participants en visites guiades.\u00a0 Segons estes dades, l’activitat en la web i xarxes socials ha seguit una tend\u00e8ncia ascendent, refor\u00e7ant la promoci\u00f3 del dest\u00ed en l’\u00e0mbit digital.<\/p>\n

Les auditories de la Q de Qualitat han confirmat aix\u00ed mateix l’efic\u00e0cia del sistema de gesti\u00f3, i la renovaci\u00f3 de la certificaci\u00f3 reafirma el comprom\u00eds amb la millora cont\u00ednua. La participaci\u00f3 en fires ha perm\u00e9s enfortir la pres\u00e8ncia del municipi en mercats clau, mentres que l’oferta de visites guiades continua sent un pilar fonamental en la dinamitzaci\u00f3 del dest\u00ed.<\/p>\n

Augment del 13,5% de les visites<\/strong><\/p>\n

Les dos oficines de turisme de Santa Pola van atendre en 2024 a un total de 10.844 persones, la qual cosa suposa un increment del 13,5% respecte a les 9.550 ateses en 2023. Com \u00e9s l\u00f2gic, agost \u00e9s el mes de m\u00e9s treball amb 1.549 atencions, per\u00f2 es reflectix que setembre (1.284) est\u00e0 per davant de juliol (1.023) i mesos com a mar\u00e7, abril, maig i octubre estan per damunt de les 900 visites.<\/p>\n

Les 440 enquestes de satisfacci\u00f3 realitzades als visitants de les Tourist Info reflectix una majoria d’espanyols, especialment de la Comunitat Valenciana, que utilitzen majorit\u00e0riament el cotxe com a mitj\u00e0 de transport, arriben moguts per l’oci i les vacacions i s’allotgen en hotels i vivendes tur\u00edstiques. La planificaci\u00f3 de les visites la realitzen b\u00e0sicament a trav\u00e9s d’internet i \u00e9s ressenyable l’alta intenci\u00f3 de tornar a visitar el municipi.<\/p>\n

L’atenci\u00f3 rebuda en les oficines de turisme \u00e9s valorada en un 9,91 sobre 10, destacant l’amabilitat i atenci\u00f3 del personal, la claredat i fiabilitat de la informaci\u00f3 i la imatge i ambient de l’oficina. Quant als aspectes millorables, destaquen la informaci\u00f3 en diversos idiomes, els horaris i l’accessibilitat en alguns casos. Segons les valoracions en Google, les oficines de Santa Pola aconseguixen un 4,5 sobre 5.<\/p>\n

Visites guiades<\/strong><\/p>\n

En 2024 es van realitzar 85 visites guiades amb 1.801 assistents, sent les de major aflu\u00e8ncia les del \u201cAquarium, submergeix-te en la mar\u201d (475), \u201cMar i pesca\u201d (309), \u201cMuseu de la Sal\u201d (220), \u201cVisita nocturna lluna\u201d (200), \u201cBirding\u201d (84) i \u201cEscull f\u00f2ssil\u201d (74). La satisfacci\u00f3 dels participants en estes visites guiades va ser molt elevada, 9,71 sobre 10, amb el 100% que les recomanarien a altres persones.<\/p>\n

200.000 usuaris web<\/strong><\/p>\n

La p\u00e0gina web turismosantapola.es es consolida com un important\u00edssim canal d’informaci\u00f3 per a visitants i residents, registrant durant 2024 un total de 199.987 usuaris \u00fanics. Quant a l’activitat dins del lloc, es van registrar 559.451 p\u00e0gines vistes, la qual cosa indica la quantitat total de vegades que es van consultar diferents seccions i continguts de la web.<\/p>\n

Creixement en xarxes socials<\/strong><\/p>\n

Les xarxes socials de Turisme Santa Pola continuen mostrant un creixement constant. En Facebook el compte va aconseguir els 33.624 seguidors, la qual cosa representa un increment respecte a l’any anterior. En Instagram el creixement ha sigut notable, amb 17.432 seguidors, superant tamb\u00e9 a 2023. Per part seua, Twitter (ara X) mant\u00e9 una xifra estable de 6.334 seguidors, mentres que YouTube ha arribat a 629 usuaris.<\/p>\n

Una de les plataformes amb major creixement enguany ha sigut TikTok, amb 1.084 seguidors, destacant el seu potencial com a canal de promoci\u00f3 per a un p\u00fablic m\u00e9s jove. A m\u00e9s, en 2024 es va sumar Threads, amb un inici prometedor.<\/p>\n

Este al\u00e7a en les xarxes socials refor\u00e7a la pres\u00e8ncia digital del municipi, facilitant una connexi\u00f3 directa amb els turistes i posicionant a Santa Pola com un dest\u00ed atractiu i accessible en diverses plataformes.<\/p>\n

Pres\u00e8ncia en fires<\/strong><\/p>\n

L’Ajuntament de Santa Pola va participar l’any passat en nou fires tur\u00edstiques nacionals i internacionals, amb l’objectiu de promoure el municipi i enfortir la seua pres\u00e8ncia en el mercat tur\u00edstic, destacant esdeveniments clau com FITUR a Madrid, FIETS a Utrecht, Navartur a Pamplona, B-Travel a Barcelona i Alacant Gastron\u00f2mica, entre altres.<\/p>\n

Esta participaci\u00f3 en fires no sols va permetre promocionar els recursos tur\u00edstics del municipi, sin\u00f3 tamb\u00e9 establir contactes i obtindre informaci\u00f3 clau sobre les tend\u00e8ncies del sector, consolidant la pres\u00e8ncia de Santa Pola com un dest\u00ed atractiu per a turistes nacionals i internacionals.<\/p>\n

Accions de millora<\/strong><\/p>\n

Finalment, les accions de millora que es proposen per a enguany es basen en l’actualitzaci\u00f3 de continguts digitals per a millorar els continguts en web i xarxes socials, assegurant la seua accessibilitat i adaptaci\u00f3 a les necessitats dels usuaris.<\/p>\n

Tamb\u00e9 el refor\u00e7 de la promoci\u00f3 tur\u00edstica potenciant campanyes de promoci\u00f3 digital dirigides a mercats espec\u00edfics, la millora de la senyal\u00edstica i l’accessibilitat en els recursos tur\u00edstics, aix\u00ed com mantindre un control peri\u00f2dic sobre la satisfacci\u00f3 dels visitants i ajustar les estrat\u00e8gies en funci\u00f3 dels resultats obtinguts.<\/p>\n","protected":false},"excerpt":{"rendered":"

S’han registrat alts nivells de satisfacci\u00f3 de visitants i participants en visites guiades, aix\u00ed com una tend\u00e8ncia ascendent de la promoci\u00f3 digital tant en la web de turisme com en les xarxes socials.\u00a0 L’\u00e0rea de Turisme de l’Ajuntament de Santa Pola ha realitzat l’an\u00e0lisi sobre les dades estad\u00edstiques obtingudes en 2024, que desprenen una consolidaci\u00f3 […]<\/p>\n","protected":false},"author":96,"featured_media":41223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[589],"tags":[1301],"class_list":["post-41225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme","tag-oficines-de-turisme"],"yoast_head":"\nLes oficines de turisme incrementen un 13,5% les visites ateses durant 2024 - Ajuntament de Santa Pola<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santapola.es\/ca\/les-oficines-de-turisme-incrementen-un-135-les-visites-ateses-durant-2024\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les oficines de turisme incrementen un 13,5% les visites ateses durant 2024 - 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