{"id":11303,"date":"2019-10-24T15:19:38","date_gmt":"2019-10-24T13:19:38","guid":{"rendered":"https:\/\/www.santapola.es\/?p=11303"},"modified":"2024-03-07T18:37:58","modified_gmt":"2024-03-07T17:37:58","slug":"proyecto-smart-santa-pola-camino-al-destino-turistico-inteligente","status":"publish","type":"post","link":"https:\/\/santapola.es\/ca\/proyecto-smart-santa-pola-camino-al-destino-turistico-inteligente\/","title":{"rendered":"Proyecto SMART SANTA POLA – camino al Destino Tur\u00edstico Inteligente"},"content":{"rendered":"

El mi\u00e9rcoles 23 de octubre, a las 19 horas, se present\u00f3 en el Baluarte del Duque el proyecto SMART SANTA POLA – camino al Destino Tur\u00edstico Inteligente.<\/span><\/p>\n

La presentaci\u00f3n corri\u00f3 a cargo de la alcadesa de Santa Pola, M\u00aa Loreto Serrano, el concejal de Turismo, Julio Baeza y el director de Inteligencia Tur\u00edstica de la Comunidad Valenciana y los ponentes fueron Mariano Torres (socio director de Sien Colsulting y Marco Celdr\u00e1n, investigador de la UA y experto en DTI)<\/span><\/p>\n

Resumen de la Jornada:<\/b><\/u><\/span><\/span><\/p>\n

QU\u00c9 ES EL MODELO DTI?<\/span><\/span><\/p>\n

Es un sistema de gesti\u00f3n tur\u00edstica que ha puesto en marcha la Comunitat valenciana a trav\u00e9s de INVATTUR. (Instituto Valenciano de turismo)<\/span><\/span><\/p>\n

PARA QU\u00c9 SIRVE ESTE MODELO?<\/span><\/span><\/p>\n

Los municipios que implanten un Plan Director de Turismo DTI como sistema de gesti\u00f3n podr\u00e1n organizar todo el conocimiento inteligente derivado de visitantes y turistas y saber optimizar sus recursos para lograr ser un destino m\u00e1s inteligente, m\u00e1s sostenible, m\u00e1s accesible y m\u00e1s innovador.<\/span><\/span><\/p>\n

QU\u00c9 GRADO\/NIVEL PUEDEN TENER LOS MUNICIPIOS TUR\u00cdSTICOS DTI?<\/span><\/span><\/p>\n

Hay 3 niveles actualmente en DTI. <\/span><\/span><\/p>\n

Nivel 1: la mayor parte de los municipios tur\u00edsticos de la Comunitat Valenciana, es decir, todos aquellos que no han comenzado a trabajar con el plan director de turismo.<\/span><\/span><\/p>\n

Nivel 2: los municipios que han obtenido el Autodiagn\u00f3stico DTI siguiendo el modelo CV de Invattur.<\/span><\/span><\/p>\n

Nivel 3: los municipios que han implementado un Plan Director de Turismo<\/span><\/span><\/p>\n

EN QU\u00c9 FASE SE ENCUENTRA SANTA POLA?<\/span><\/span><\/p>\n

Tras detectar que estamos bastante lejos de ser un municipio cuyas estrategias tur\u00edsticas se basen en el conocimiento inteligente de la informaci\u00f3n, se ha apostado por ser un modelo tur\u00edstico DTI y por ello se ha iniciado el procedimiento contratando la primera fase del plan director: el AUTODIAGN\u00d3STICO.<\/span><\/span><\/p>\n

QUI\u00c9N REALIZA EL AUTODIAGN\u00d3STICO?<\/span><\/span><\/p>\n

La empresa Sien Consulting est\u00e1 ocup\u00e1ndose de recabar toda la informaci\u00f3n necesaria para saber exactamente en qu\u00e9 situaci\u00f3n se encuentra el municipio con referencia a los siguientes ejes de actuaci\u00f3n:<\/span><\/span><\/p>\n

* Gobernanza: visi\u00f3n estrat\u00e9gica y de gesti\u00f3n eficiente, transparente y participativa del plan.<\/span><\/span><\/p>\n

* Conectividad: econom\u00eda digital de empresas y consumidores, sensorizaci\u00f3n dispositivos etc.<\/span><\/span><\/p>\n

* Sostenibilidad: conservaci\u00f3n medioambiental, cultural, social y tur\u00edstica<\/span><\/span><\/p>\n

* Innovaci\u00f3n: emprendedores, comercializaci\u00f3n, marketing\u2026<\/span><\/span><\/p>\n

* Sistemas de informaci\u00f3n: datos abiertos\/ big data.<\/span><\/span><\/p>\n

FUTURO DE SANTA POLA<\/span><\/span><\/p>\n

Tras analizar la situaci\u00f3n actual tur\u00edstica del municipio, y una vez presentado el autodiagn\u00f3stico, Santa Pola pondr\u00e1 en marcha el Plan Director de turismo DTI para lograr cumplir los objetivos previstos en el modelo DTI de Invattur (un 80% de cumplimento). Para ello, recurrir\u00e1 a los documentos estrat\u00e9gicos de los que se dispone para lograr establecer un modelo de municipio tur\u00edstico inteligente que perdure en el tiempo y que vaya desarrollando las l\u00edneas estrat\u00e9gicas necesarias para llegar a convertirnos en el destino que queremos, en el que coexistan en armon\u00eda turistas y ciudadanos, logrando la mayor calidad de vida posible del destino. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El mi\u00e9rcoles 23 de octubre, a las 19 horas, se present\u00f3 en el Baluarte del Duque el proyecto SMART SANTA POLA – camino al Destino Tur\u00edstico Inteligente. La presentaci\u00f3n corri\u00f3 a cargo de la alcadesa de Santa Pola, M\u00aa Loreto Serrano, el concejal de Turismo, Julio Baeza y el director de Inteligencia Tur\u00edstica de la […]<\/p>\n","protected":false},"author":75,"featured_media":11304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[61,66,57,406,65],"tags":[],"class_list":["post-11303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcaldia","category-inicio","category-playas-turismo-pesca","category-sin-categorizar-2","category-tramites-destacados"],"yoast_head":"\nProyecto SMART SANTA POLA - camino al Destino Tur\u00edstico Inteligente - Ajuntament de Santa Pola<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santapola.es\/ca\/proyecto-smart-santa-pola-camino-al-destino-turistico-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto SMART SANTA POLA - camino al Destino Tur\u00edstico Inteligente - Ajuntament de Santa Pola\" \/>\n<meta property=\"og:description\" content=\"El mi\u00e9rcoles 23 de octubre, a las 19 horas, se present\u00f3 en el Baluarte del Duque el proyecto SMART SANTA POLA – camino al Destino Tur\u00edstico Inteligente. 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